You will be aware of the issues you’ll face if you’ve ever moved platforms, or done a platform migration. SEO will result in a change in the search engine, ranking, authority, and indexing issues at the beginning.
This is a lengthy process that can adversely affect SEO if it is not done properly.
Modify URLs without redirecting the existing ones
It is a common mistake to not have a plan for redirecting URLs. Although it may be slow at first, this directly impacts your ranking and the authority of all your links.
Every link on your new website will have a different rank, which can impact the whole website. To avoid having to start from scratch, it is best to preserve your existing URLs.
A 301 redirect will inform users that there is now a website where they can find what they are looking for. But do you know how to stop a page from redirecting?
Assess your content
To avoid data loss, it is recommended that you make a backup copy. You should also evaluate your content before migrating to determine if it is worth saving, redirecting, or rewriting.
And this will allow you to determine if there is any data loss and Google does not consider it negative.
Modify the structure of the website
SEO is all about having a well-structured website. SEO needs to have a well-structured website. This allows search engine crawlers and users to easily find your content.
This can be achieved by using internal linking taking into consideration the role of URLs. Everything must be clear and organized.
Metadata refers to data that contains information about other data. Also, metadata is an important part of SEO as it gives you information about keywords, descriptions, and titles. This information is crucial to optimize your website and improving your SEO. Here is a list of the most frequently used data:
- Titles describe the article and the results that appear in search results.
- Meta Descriptions: This gives you an idea about the post and summarizes all of the content.
- Meta robots tell engines which pages to index.
- Canonical tags: tell search engines which order priority to use when indexing similar articles.
The web is fast
Web and page speed are both measures of how fast your content loads. Google considers speed when positioning its web pages and this is becoming more important.
Also, low speed can have negative consequences, which will affect your website’s ranking. Websites that have no deficiencies in this area are valued for a better user experience. This is, as you know, a significant SEO factor.
Google Analytics Implementation
Google Analytics implementation is a step ahead of people who don’t use it. And Google Analytics can be a powerful tool that you can get a lot from if you can use it correctly. You can view Google’s rankings of different aspects of your website.
A list of features can be created and compared to other websites. Also, you can compare your performance to other websites and set goals. Google Analytics is completely free so you can easily evaluate your content at any time.